Cuvrd
Changing the way car warranties are sold. Cuvrd is an online B2B2C platform for selling warranty plans, offering breakdown protection at affordable monthly rates. Cuvrd entered the market with a new approach: a subscription model called Cuvrd Point.
What was delivered
Project management
UX/UI Design
User testing
What was delivered
Project management
UX/UI Design
User testing
What was delivered
Project management
UX/UI Design
User testing
What I was doing
Redesign of whitelabel e-shop
What I was doing
Redesign of whitelabel e-shop
What I was doing
Redesign of whitelabel e-shop
Problem
Car insurance has always been too complicated, with long and unclear terms that frustrate customers.
Problem
Car insurance has always been too complicated, with long and unclear terms that frustrate customers.
Problem
Car insurance has always been too complicated, with long and unclear terms that frustrate customers.
Process
Initial situation
In 2023, the agency I worked for brought me onto this project due to my strong UX skills. The previous team had completed much of the work—brand, backoffice, customer portal—but struggled to deliver a customer experience that satisfied stakeholders.
Initial situation
In 2023, the agency I worked for brought me onto this project due to my strong UX skills. The previous team had completed much of the work—brand, backoffice, customer portal—but struggled to deliver a customer experience that satisfied stakeholders.
Initial situation
In 2023, the agency I worked for brought me onto this project due to my strong UX skills. The previous team had completed much of the work—brand, backoffice, customer portal—but struggled to deliver a customer experience that satisfied stakeholders.
Ideation
The expectation was for me to take full charge. On day one, I learned about the project from the current PM, then gathered requirements directly from the stakeholder and moved into ideation. After several quick pivots, the original plan to redesign a single screen evolved into a full redesign of the customer flow.
Ideation
The expectation was for me to take full charge. On day one, I learned about the project from the current PM, then gathered requirements directly from the stakeholder and moved into ideation. After several quick pivots, the original plan to redesign a single screen evolved into a full redesign of the customer flow.
Ideation
The expectation was for me to take full charge. On day one, I learned about the project from the current PM, then gathered requirements directly from the stakeholder and moved into ideation. After several quick pivots, the original plan to redesign a single screen evolved into a full redesign of the customer flow.
Testing of usability
Once I was confident in the direction, I selected 8 participants for usability testing and conducted 6 test/design cycles. I measured negative and positive feedback, testers’ ideas, and understanding, refining the design after each cycle based on the insights gathered.
Testing of usability
Once I was confident in the direction, I selected 8 participants for usability testing and conducted 6 test/design cycles. I measured negative and positive feedback, testers’ ideas, and understanding, refining the design after each cycle based on the insights gathered.
Testing of usability
Once I was confident in the direction, I selected 8 participants for usability testing and conducted 6 test/design cycles. I measured negative and positive feedback, testers’ ideas, and understanding, refining the design after each cycle based on the insights gathered.
Solution
Prices are created using AI
The plans are built using 2 trillion analyzed data points, which is the key benefit the stakeholder wanted to communicate to users.
Prices are created using AI
The plans are built using 2 trillion analyzed data points, which is the key benefit the stakeholder wanted to communicate to users.
Prices are created using AI
The plans are built using 2 trillion analyzed data points, which is the key benefit the stakeholder wanted to communicate to users.
Cuvrd Point
Offers breakdown protection coverage to customers at affordable monthly rates.
Cuvrd Point
Offers breakdown protection coverage to customers at affordable monthly rates.
Cuvrd Point
Offers breakdown protection coverage to customers at affordable monthly rates.
Learnings
I feel good when I drive and complete a project and the client is happy, but I’m always eager to see the data and metrics afterward to understand how the design is performing
Learnings
I feel good when I drive and complete a project and the client is happy, but I’m always eager to see the data and metrics afterward to understand how the design is performing
Learnings
I feel good when I drive and complete a project and the client is happy, but I’m always eager to see the data and metrics afterward to understand how the design is performing
I would love to hear from you.
tomnaute@gmail.com
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© Tom Naute Portfolio 2024 v0.7
I would love to hear from you.
tomnaute@gmail.com
Copy
© Tom Naute Portfolio 2024 v0.7